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All the big news that Mido has in store for 2009 shows that it is the industry’s largest international showcase.
Anyone wanting to find out more about the industry should keep himself free and put the 9-12 May dates on his agenda. Four busy days of meetings and appointments, pavilions to discover and new products to learn about, new opportunities to make contacts that lead to business deals.
For the second consecutive year the International Optics, Optometry and Ophthalmology Exhibition will be hosted in the Rho-Pero complex, on the outskirts of Milan. The modern and functional exhibition layout is perfect for the new Fiera Milano spaces which last year gave the event a wider reach than in previous years.
The partial figures for this year –as of March – show that the exhibition is growing: more than 53,000 square meters of net exhibition space, up from last year’s record which was +15% over 2006, with the number of exhibitors reaching 1,240. With just a month to go before the exhibition opens, these figures are truly amazing.
Mido owes its success to the fact that it has listened to the needs and requests of its users, giving importance and exposure to new, attention-grabbing areas like Mido Design Lab which will be back ready to meet everybody in Pavilion 6. These days ‘design’ eyewear is a market segment true and proper, with continuing research into new combinations of shapes, colors and materials. This area is where you can find the most innovative design products that are the result of intensive testing into materials, carefully studying new styles that are more appealing and surprising and extreme research to give a shape to ideas! This creative powerhouse churns out “special” products, whose pulling-power is bound to last over the years.
Since Mido is the “largest” exhibition in the industry in terms of the range of product sectors that are represented there, a space reserved exclusively to technology was a must: the appointment is in Pavilion 7 with "Mido Tech" the largest exhibition area in the world dedicated entirely to machinery and raw materials. Here the trade can find everything for their production needs: equipment, small pieces, components, and all finishing-related items. This high-tech area aims to provide a complete overview of the entire eyewear production chain.
Mido has always maintained that professional training is fundamental especially for a constantly evolving sector like the optical industry. The appointment with Mido Education in 2008 is completely focused on training courses for opticians and optometrists and will provide extensive coverage of topics like optics, contact lenses, marketing, fashion and management. The Mido Education courses -- in Pavilion 7 this year – are designed to increase individual know-how and skills, in line with organizational needs and changes in the sector. A noteworthy event, as part of Mido Education 2008, is the “Progressive lenses: comparing experiences” conference slated for Sunday afternoon on 11 April.
The news at Mido 2008 is the new location for the press – always a keen observer of the strategic importance of this Milanese exhibition, it gives comprehensive coverage to this event in its publications. Mido has therefore prepared an ad-hoc and focal area for the press in Corso Italia, the main and central link between the pavilions, with specially-built stands: because a company’s success also depends on communications!
Mido 2008, on 9-12 May, at Fieramilano, Rho-Pero, is therefore a must-attend event. It is the only international exhibition with the widest range of products and trends in the industry and most importantly where the entire eyewear chain is widely represented (eyewear, lenses, machinery, small parts).
Mido is a one-of-a kind opportunity to grow, to optimize contacts and revitalize industry communications. For those wanting a preview of the 2008 event, the exhibition has decided to opt for online communications, by upgrading the www.mido.it/com site, a one-stop shopping point for the latest updates on eyewear and any eyewear-related news.
转贴自：Eyesway | 
发表于 2016-9-22 14:22:06