Mido revolution: double in 2009 and one step ahead!

福州眼镜

Mido is always on the go and has some revolutionary projects in store for 2009!
The exhibition has a wide international reach and, most of all, looks ahead and loves to be one step ahead! This explains why next year’s exhibition will be in Fieramilano’s Rho-Pero pavilions, on the first weekend of March, - 6 to 9 -, during what will be the “world’s fashion accessory week” to all effects and purposes. Over just a few days, Milan’s exhibition complex will host 4 events showcasing the finest Italian and worldwide production: Mido – International Optics, Optometry and Ophthalmology Exhibition – as well as international exhibitions of footwear, leather goods and fur. Mido will be part of this truly exclusive showcase, demonstrating its natural calling, as a worldwide mainstay event for the industry that moves with the times.
The exhibition dates may be changing, but the spirit remains the same. Buyers from across the world, fashion aficionados and internationally-noted designers have been meeting in Milan for almost 40 years. For people wanting to find out more about the eyewear industry, Mido is an unmissable appointment: four busy days of meetings and appointments, pavilions to discover and new products to learn about. And – as always – the No.1 exhibition in the world because it provides a complete and exhaustive overview of the eyewear industry, and above all is a meeting place for its people – exhibitors, buyers, the national and international press – that can generate important positive spin-offs and establish contacts which, in many cases, become business dealings.
The real objective for people attending exhibitions has always been to do business. This is why Mido is duplicating its efforts by inaugurating the Mido Business Forum, on 4 – 6 September 2009, another exclusive tool for “doing business”.
These revolutionary firsts, which are making headway into the Mido world, certainly didn’t come by chance, but from the special attention that Mido has always focused on the needs of its main targets: exhibitors and visitors.
Behind this is a complex study recently performed with a leading consultancy company, on the positioning of industry exhibitions and development strategies and also involving a representative panel of Mido exhibitors and visitors.
This was the reason for the exhibition’s recent move to Milan’s new exhibition complex in Rho-Pero in 2007 which was a resounding success.
While Fiera Milano’s new pavilions at Rho-Pero catered to the need to have a more functional layout that would make visiting the exhibition easier as well as modern buildings with efficient infrastructures and the proper logistic services, the innovations due to be introduced in 2009 express the need to respond to market developments.
The study highlighted some important points: more than 97% of exhibitors think it is fundamental to attend exhibitions (to strengthen their image, source new customers, make new contacts, get orders, as an opportunity to meet others in the industry), furthermore, the average number of new contacts made at optical exhibitions is higher than in other industry exhibitions (33% versus 20%). Simply put, what exhibitors are looking for is a more business-oriented approach.
In the same way, while the offerings at an exhibition (in terms of having a broad and complete product range) and export market potential are still the main reasons why exhibitors choose an event like Mido, over recent years, eyewear’s growing importance as a fashion accessory, has made the timing of the exhibition fundamental.
The latest exhibitor surveys conducted by Mido show a growing need among frame and sunglass producers to time the international presentation of their collections to complement the real needs of companies as well as fashion collections, which means, March and September.
In the same way, as a result of the need to cut down on exhibition expenditure, trade shows will only be selected by exhibitors on the basis of the business they generate and the new company needs they cater to.
The decision to move the May appointment to March is therefore a combination of the traditional features of Mido, which have made it an undisputed leader in its sector to date, with the new mix of fashion, design, innovation and technology which places eyewear at the center of the fashion accessory sector. This will also allow to make the most of any potential synergies, in terms of costs, efficiency and availability for exhibitors and visitors, as a result of staging the exhibition on the same dates as the fashion accessory shows in Milan’s Rho-Pero exhibition center.
Business and timing also lay behind the idea of the Mido Business Forum which, during consultations lasting several months among all the exhibitors, was unanimously approved.
?The optical market has changed significantly over recent years ?, stated Mido Vice President Dan Emanuel Levi. ?Globalization, the innovation race and excellence in technology and quality have changed the way companies do business. This created a need to re-schedule the traditional Mido to March and as a result, the need for another updated tool that could provide companies, distributors and buyers with an exclusive meeting date. This date is the Business Forum and the name is significant as well: here the term “Forum” draws on its original meaning as a place and opportunity for meeting and discussing about the most important experiences in the industry. It is therefore a meeting of several people where the main objective, as we have already said, is Business?.
The decision to choose the Rome exhibition complex didn’t come by chance either. Rome, the natural alternative to Milan, is another international city with a great deal of history and charm. The city’s ultra modern exhibition complex inaugurated in 2006 is also one of the largest and finest in Europe. The exhibition grounds are located near Fiumicino “Leonardo da Vinci” intercontinental airport, close to the EUR district and are directly connected to central Rome. In addition to being a cultural destination, over recent years Rome has also demonstrated a strong calling for business tourism.
The new exhibition complex therefore has two fundamental features that satisfy the needs which emerged from the producer survey: modern facilities, on a par with the most advanced complexes around the world and an international reach, which is something that an exhibition complex must naturally possess, in order to provide a good response to exhibition business needs.
<p><font face="Times New Roman"size="4">Not simply an exhibition, or a showcase, Mido Business Forum aims to be a business moment in an all-new setting dedicated entirely to exchanges and interaction; the objective is not to add another exhibition to an international calendar that is already very busy, and in so doing place a burden on companies, but to follow the real needs of companies in terms of format, timing and mainly costs.
In its continuing efforts to meet exhibitor needs, as well as those of visitors and buyers from Italy and overseas, Mido is also working with Italian opticians, who could choose the Mido Business Forum as the ideal setting for the