New X-Ide advertising campaign

进贤眼镜

Immagine Eyewear presented the new 2008 advertising campaign for the X-Ide? line: once again, the images have the strong emotional impact that fully mirrors the brand’s characteristics of fashion and innovation, design and trend, the strong personality of the product and the wearer.
The campaign is based on a precise strategy that revolves around the creative identity of the characters. Personalities who are center stage every day and adore creative excesses. Men and women who live in the worlds of fashion, art, design, music, theater and haute cuisine; in other words, the main players in all artistic expressions. People who live their creativity intensely, internalizing it and then expressing it in the strength of their look. Creativity that is not simply a feeling for esthetics, but something that permeates all aspects of life and the sphere of ethics. Strong, opinion-making images that convey a particularly expressive product and a decidedly special mood.
The campaign visual is the total confirmation of the principles of the creative process that led to the X-Ide? line, a collection designed for those with an ironic attitude to life’s daily game. The product of a creative mind that is always curious about beauty, the new X-Ide? campaign is part of a wider communication project appearing in major Italian fashion, lifestyle and design magazines as well as in technical publications. The photographs show the new models in the brand’s vision and sun collections that were presented at Mido.

来源：Eyesway