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L’Amy America launches Theory Eyewear, a line of 24 women’s ophthalmic and sunglass styles that captures the brand’s modern aesthetic, focusing on the core values of innovation, fit and material quality. Never over designed, the look is clean and minimal. The frames feature richly hued and beautifully translucent acetate and artisan-brushed metal surfaces. Classic shapes are visible throughout the collection—from thin metal fronts, elongated lens shapes and streamlined temples in the ophthalmics to oversized round, square and aviator styles in the sunwear. The color palette consists of shades of black, brown, tortoise, horn, gray, black striped, blue and purple. The logo design on each frame reflects Theory’s non-traditional marketing values by featuring an abstract “t” incorporated into the temple materials, signifying the brand without compromising aesthetics.
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发表于 2016-9-22 17:27:20