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The new NXT advertising campaign has been launched by Intercast Europe for the 2008/2009 two-year period: a kung fu combatant wearing sunglasses with NXT lenses is associated with the slogan “Eye Defense”, which directly and effectively conveys the message of maximum UV protection and shock resistance. The objective is to position NXT sun lenses as unique in the solar filter panorama because of the excellent quality and performance that distinguishes them.
Aimed at effectively reaching sector operators and end-user targets, the campaign includes all the support materials for outlets (samples kits, promotion brochures, illustrations) and co-branding actions.
Exceptional performance in a variety of use conditions and a guarantee of protection and comfort for maximum vision wellbeing are made possible by the special characteristics – essential in quality lenses – that make NXT lenses distinctive and differentiate them from the other lenses on the market. NXT solar filters guarantee shock resistance, filtering power, lightness, comfort and optical quality.
NXT lenses are now available also in an ophthalmic version to ensure that people with vision defects can also choose these excellent solar filters for sport and for leisure.
来源：Eyesway |
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发表于 2016-9-22 17:24:52