Versus presents new campaign

礼泉眼镜

Javier Vallhonrat’s photographs highlight the refined sensuality of the brand’s new image.

Versus, a brand with roots in the Versace world but which is increasingly being established with its own independent and defined identity, presents its new advertising campaign with the prestigious collaboration of Javier Vallhonrat, the reference photographer in the fashion world thanks to numerous successful campaigns for some of the most innovative brands.

Vallhonrat’s photographs highlight the value, vitality and refined sensuality that are distinguishing features of the new Versus image. With photographs of men and women, the campaign presents different subjects dedicated to brand image and to individual categories of accessories: bags, shoes, watches and eyewear.

The communication is scheduled to appear in magazines starting this month. A video campaign will also welcome travelers in all the terminals at Milan and Rome airports.